How to Leverage Google for Business Leads

Generating leads is an essential function of any business. In this digital age, the internet is proving to be a powerful tool for lead generation. The reason for this is huge: the more time people spend on the internet, the more they turn their back on traditional types of media.  When people search for a company to hire, internet search engines like Google, Bing, Yahoo, and Ask are becoming more popular than using the Yellow Pages.

How can you reach customers using Google?

If your future customers are looking for you on Google, then you need to be there to find them! Plain and simple. If you run Joe’s Widget Company, you want to connect with all the people searching for widgets on google.  There are two different ways you can go about this: optimizing for organic search results or using pay-per-click advertising.

Use Search Engine Optimization

If you are Google, you would want to deliver the most relevant search results when your customers search through your website. When someone searches for “widgets,” google wants to find the best sites about widgets.

This is where you can optimize your website: if you are selling widgets, make sure that your web page says the word “widgets” prominently on the site. Do whatever you need to do with your site content to convince Google that your website is relavent to anyone searching for widgets. This includes making sure that every page has a “title” tag, using “header” tags on your important content, and making your content easy to read.

Google also likes sites that are well connected on the web. If you want Google to think you are well connected, find ways to generate links to your site. The more links there are going to your site, the better your SEO. You can generate backlinks by listing yourself in online directories, starting a Facebook or Twitter profile, and encouraging relevant businesses associates to link to your site. Check back to Tech Nick Tips in the future for more organic search optimization tips.

Advertise by Pay-Per-Click

Google will also allow customers to buy their way to the top of Google. If you ever do a Google search, you will see “sponsored links” on the side. These are examples of companies who have purchased advertising through Google. With this type of advertising, your marketing message appears only to interested searchers, and you only pay for the people who click on your ad.

The more people you drive to your website, the more potential clients you will get, and the more extra revenue you will earn.

Google is the future of business advertising

Internet searching is only going to get bigger. With some careful planning, you can use search engines like Google as major revenue streams. Happy Googling!

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About Nick Rosener

Nick is the owner and founder of Tech Nick Creative, and a lover of all things digital. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College and North Hennepin Community College. Nick carries a certification in Social Media Strategy from the National Institute for Social Media, and the author of the upcoming marketing book, Shout In The Right Direction.

3 Comments

    1. Nick Rosener

      This really depends on what types of traffic you're looking for. It's important to research what websites your customers go to. If there are any directories in you niche, that's where you want to be.

      To answer your question, I don't really have any favs. A good thing you can do is just to spend an hour or two adding your blog to all the free directories you can find. Google is good for this.

      If I had to pick a favorite, it would be NetworkedBlogs. They not only list my blog, but they also feed my blog posts to my facebook page. I hope this helps.

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